We enhanced the checkout with trust focused elements, including customer testimonials with images, trust badges, and a clear benefits list to reinforce value and credibility. To further increase revenue, we added shipping protection and targeted upsells to capture additional spend at checkout.

By strengthening trust and layering in revenue driving features, Flo Pilates saw a 14% increase in conversion rate and a 16% lift in AOV, creating a more confident and higher-performing checkout experience.