We introduced targeted checkout upsells to capture incremental revenue at the point of highest intent, implemented a free gift with purchase to incentivize higher cart values, added trust badges to reinforce credibility, and used line item messaging (“*USA ONLY”) to proactively eliminate confusion around shipping restrictions.

By combining upsells with value driven incentives and trust building elements, Brickell increased AOV by 18% and improved conversion rates by 11%, creating a more seamless and transparent checkout experience.