The Challenge
While Naked Nutrition already had a strong storefront, they wanted more control and flexibility over their checkout experience without introducing complexity or slowing down deployment. Their goals included:
- Increasing average order value without being intrusive
- Reinforcing trust and product benefits at checkout
- Improving clarity and customization within the checkout flow
- Implementing changes quickly with minimal development effort
The Solution: Checkout Plus
Naked Nutrition implemented Checkout Plus to unlock advanced checkout customization without custom code or long setup times.
Using Checkout Plus, the team quickly rolled out several high-impact features:
Upsells
Strategically placed upsells allowed Naked Nutrition to recommend complementary products directly in checkout boosting average order value while keeping the experience seamless and on-brand.
Trust Badges & Benefits List
Trust badges and a benefits list reinforced product quality, clean ingredients, and brand credibility giving customers extra confidence right before completing their purchase.
Line Item Edits
Checkout Plus enabled clean, clear line item edits, helping customers better understand what they were purchasing and reducing checkout friction or confusion.
Custom Banner Messages
Custom banner messaging was used to highlight important information such as promotions, shipping details, or brand messaging without distracting from the checkout flow.
Rename Payment Methods
Renaming payment methods helped align terminology with customer expectations, improving clarity and reducing hesitation at the payment step.
Implementation Experience
One of the biggest wins for Naked Nutrition was how easy Checkout Plus was to implement. The team was able to:
- Set up and configure features quickly
- Make changes without heavy development work
- Launch updates confidently without disrupting checkout performance
What could have taken weeks with custom development was completed in a fraction of the time using Checkout Plus.
The Results
By optimizing their checkout with Checkout Plus, Naked Nutrition achieved:
- A more polished, branded checkout experience
- Increased average order value through smart upsells
- Improved customer trust at the most critical moment
- Faster iteration and flexibility without technical overhead
Why Checkout Plus
Checkout Plus gave Naked Nutrition the ability to turn checkout into a conversion driver, not just a transaction step. With powerful features, fast setup, and complete control Checkout Plus proved to be the ideal solution for scaling a high-performing Shopify checkout.
