How Fellow Products Increased AOV and Optimized Checkout with Checkout Plus
The Challenge
Fellow Products is known for its premium, design-led coffee gear and high customer loyalty. While their storefront experience reflected the brand’s quality, the team saw an opportunity to do more at checkout — not just to convert customers, but to increase average order value (AOV) in a seamless, brand-aligned way.
Their goals included:
- Increasing AOV through relevant checkout upsells
- Improving checkout conversions without adding friction
- Reinforcing trust and product quality at the final step
- Capturing high-intent customer data during checkout
- Launching and iterating quickly without custom development
The Solution: Checkout Plus
To unlock more control over checkout and directly impact AOV, Fellow Products implemented Checkout Plus.
Checkout Plus allowed the team to enhance checkout with powerful, no-code features that focused on revenue optimization and customer experience all without slowing down performance or engineering velocity.
Using Checkout Plus, Fellow rolled out several high-impact checkout enhancements:
Automatic Free Gifts Added to Cart
Fellow implemented automatic free gifts that were added to the cart once customers met specific conditions. This strategy increased perceived value and encouraged customers to reach higher order thresholds supporting both conversion and AOV growth.
Upsells (Primary AOV Driver)
Checkout upsells were a core focus for Fellow. By recommending complementary products directly in checkout, the brand was able to increase AOV without interrupting the purchasing flow.
These upsells felt natural, relevant, and on-brand — helping customers discover add-ons while driving incremental revenue at the most effective moment in the funnel.
Trust Badges
Trust badges reinforced Fellow’s commitment to quality, craftsmanship, and reliability. Displayed at key moments in checkout, these visual signals helped reduce hesitation and supported higher-value purchases.
Text Sign Up Form
A checkout text sign up form allowed Fellow to capture SMS subscribers at the point of purchase. This created a high intent retention channel while keeping checkout clean and distraction-free.
Implementation Experience
One of the biggest advantages for Fellow Products was how quickly Checkout Plus could be implemented.
The team was able to:
- Launch checkout upsells and free gifts without custom code
- Adjust offers and rules without engineering support
- Iterate quickly without impacting checkout performance
What would traditionally require weeks of development was completed in a fraction of the time.
The Results
By optimizing checkout with Checkout Plus, Fellow Products achieved:
- Increased average order value through checkout upsells
- A more strategic, revenue-driven checkout experience
- Stronger customer trust at the final purchase step
- New SMS subscriber growth from high-intent customers
- Faster iteration with no technical overhead
Why Checkout Plus
Checkout Plus helped Fellow Products turn checkout into a revenue and AOV growth engine, not just a conversion step. With flexible upsells, automatic free gifts, trust building elements, and fast implementation, Checkout Plus gave Fellow the control they needed to scale a high performing Shopify checkout.
