Shopify Post Purchase Redirect Alternative

If you’ve relied on automatically redirecting customers after checkout, you’ve probably discovered that this is no longer possible with Shopify’s modern checkout.

As Shopify continues moving merchants away from legacy checkout customizations and Shopify Scripts, automatic redirects after an order is completed are no longer supported. Instead, Shopify requires a customer interaction before they can be taken to another page.

So what’s the best alternative?

A dedicated Post Purchase Call to Action (CTA).

Why Automatic Post Purchase Redirects No Longer Work

In the past, some merchants used custom scripts to automatically redirect customers after checkout to:

• Warranty registration pages
• Loyalty program signups
• Surveys
• Mobile app downloads
• Referral programs
• Special offers
• Product education pages

With Shopify’s checkout extensibility, merchants can no longer automatically send customers to another website or page immediately after checkout. Customers must choose to continue by clicking a button or link.

This helps create a more secure and consistent checkout experience while giving customers control over where they go next.

The Best Alternative: A Full-Screen Post Purchase CTA

Instead of forcing a redirect, Checkout Plus lets you display a full-screen Post Purchase Call to Action immediately after an order is placed.

The page captures the customer’s attention with:

• A large headline
• Custom messaging
• Your branding
• A prominent call-to-action button
• Optional image or supporting content

When the customer clicks the CTA, they’re taken exactly where you want them to go.

For many merchants, this creates an experience that feels nearly identical to an automatic redirect while remaining fully compatible with Shopify’s checkout.

Popular Uses

Merchants commonly use Post Purchase CTAs to direct customers to:

• Register their product warranty
• Download a mobile app
• Join a loyalty or rewards program
• Complete a customer survey
• Book an onboarding or consultation call
• Access setup instructions
• Watch getting started videos
• View exclusive content
• Refer friends for rewards
• Continue shopping with a special promotion

‍

Why a CTA Often Performs Better Than an Automatic Redirect

Although automatic redirects seem convenient, they can sometimes confuse customers by unexpectedly taking them away from the order confirmation page.

A dedicated CTA provides several advantages:

• Customers understand exactly what they’re clicking.
• Your messaging explains why the next step is valuable.
• The experience feels intentional instead of unexpected.
• The page can be fully branded to match your store.
• Customers remain in control of their checkout journey.

In many cases, a well-designed CTA generates higher engagement because customers know what they’re opting into.

Create Your Post Purchase CTA with Checkout Plus

Checkout Plus makes it easy to build a branded Post Purchase CTA without custom development.

You can:

• Customize the headline and messaging
• Add your own branding and images
• Configure a large, attention-grabbing button
• Send customers to any URL
• Create different CTAs for different customer segments using rules

Whether you’re replacing an old post-purchase redirect or simply looking for a better way to guide customers after checkout, a full-screen Post Purchase CTA provides a modern, Shopify-compatible solution.

In Summary

Automatic post purchase redirects are no longer supported in Shopify’s modern checkout, but that doesn’t mean you have to lose valuable customer interactions.

By replacing automatic redirects with a clear, branded Post Purchase CTA, you can continue guiding customers to the next step whether that’s downloading your app, registering a warranty, joining your loyalty program, or exploring another offer all while staying fully compatible with Shopify’s checkout extensibility.

Start using Checkout Plus today and unlock the full potential of your Shopify checkout.